2020 was a challenging and devastating year. It changed the way we work and perhaps even the way we view the world. However, in the midst of these challenges, the GIS industry proved pivotal in keeping the nation safe. GIS and location technology rose to the occasion and demonstrated their importance to the world around us. So, in 2021, how do we rebuild? Digital transformation has enabled GIS teams across industries to continue serving the public, even while everything around us is changing. Emergency response teams assisting with protests, assessor’s offices completing annual tax appraisals, and even urban development project teams working while social distancing -  more departments than ever are using frequently updated, high resolution imagery-as-a-service and location content to solve problems and better prepare for the future.